CHIPS
CHIPS is the product of two contrasting worlds meeting in a Paris apartment. Starting his trip with a missed flight to Paris Fashion Week in 2021, Șerban was pulled in by a personal project that spanned across 3 years and launched a twin publication - one part photobook, one part diary.
The photo album runs us through a 20sqm hoarder's flat used as a background for shooting 19 different models, as well as intimate details, quiet objects, still moments captured during three separate trips taken to the very same apartment in the city’s 19th arrondissement. Șerban creates set designs with stuff found in every room, exploits the clutter and turns it into a beautiful frame for the portraits, bringing depth and narrative to an otherwise dull comp card.
In the faithful and unedited reproduction of his diary from the last three years, he shares details of his personal life: working on shootings, thinking about them, second guessing himself, writing his hopes down in pen, and documenting people he meets, shoots or loves. After reading the intimate notes then flipping through the photos from the Paris apartment, you get to see everything that led to the project being completed.
Șerban Andrei 🤳 is an emerging photographer working around the fashion industry, with brief pitstops for experimentation in every other corner of the art world. Taking the trips and doing everything by himself - the calls and emails, carefully scheduling his shooting days in the short time visiting, managing a tight budget, they all bring out a meticulous and ritualistic way of approaching things.
CHIPS is the product of two contrasting worlds meeting in a Paris apartment. Starting his trip with a missed flight to Paris Fashion Week in 2021, Șerban was pulled in by a personal project that spanned across 3 years and launched a twin publication - one part photobook, one part diary.
The photo album runs us through a 20sqm hoarder's flat used as a background for shooting 19 different models, as well as intimate details, quiet objects, still moments captured during three separate trips taken to the very same apartment in the city’s 19th arrondissement. Șerban creates set designs with stuff found in every room, exploits the clutter and turns it into a beautiful frame for the portraits, bringing depth and narrative to an otherwise dull comp card.
In the faithful and unedited reproduction of his diary from the last three years, he shares details of his personal life: working on shootings, thinking about them, second guessing himself, writing his hopes down in pen, and documenting people he meets, shoots or loves. After reading the intimate notes then flipping through the photos from the Paris apartment, you get to see everything that led to the project being completed.
Șerban Andrei 🤳 is an emerging photographer working around the fashion industry, with brief pitstops for experimentation in every other corner of the art world. Taking the trips and doing everything by himself - the calls and emails, carefully scheduling his shooting days in the short time visiting, managing a tight budget, they all bring out a meticulous and ritualistic way of approaching things.
CHIPS is the product of two contrasting worlds meeting in a Paris apartment. Starting his trip with a missed flight to Paris Fashion Week in 2021, Șerban was pulled in by a personal project that spanned across 3 years and launched a twin publication - one part photobook, one part diary.
The photo album runs us through a 20sqm hoarder's flat used as a background for shooting 19 different models, as well as intimate details, quiet objects, still moments captured during three separate trips taken to the very same apartment in the city’s 19th arrondissement. Șerban creates set designs with stuff found in every room, exploits the clutter and turns it into a beautiful frame for the portraits, bringing depth and narrative to an otherwise dull comp card.
In the faithful and unedited reproduction of his diary from the last three years, he shares details of his personal life: working on shootings, thinking about them, second guessing himself, writing his hopes down in pen, and documenting people he meets, shoots or loves. After reading the intimate notes then flipping through the photos from the Paris apartment, you get to see everything that led to the project being completed.
Șerban Andrei 🤳 is an emerging photographer working around the fashion industry, with brief pitstops for experimentation in every other corner of the art world. Taking the trips and doing everything by himself - the calls and emails, carefully scheduling his shooting days in the short time visiting, managing a tight budget, they all bring out a meticulous and ritualistic way of approaching things.